Joseph Wall

Respondents who used the internet in their search, 89% found photos to be very useful and 50% found virtual tours to be very useful. … Virtual tours can be even more vital in areas with a lot of out-of-state buyers, like popular vacation spots.

A Realtor.com study, that found listings with a virtual tour get 87% more views than those without virtual tours. In addition, Property Week found that virtual tours reduce the number of wasted viewings by 40% which means they are responsible for increasing the likelihood of visitors closing a sale while navigating on a given website.  Lastly, Planet Home’s ‘Trend Study’ concluded that 75% of potential customers and visitors consider a virtual tour to be a major decision-making tool before proceeding to a purchase.

Research from Omni Hotels, maintain a virtual tour on a hotel website increases bookings and look-to-book conversion rates by as much as 16 to 67%. That’s a massive increase in captured revenue from website traffic that would previously be gone to a competitor.

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